Science and Technology - Laboratory Course (SCI103-1404A-04) Lab Report

Science and Technology - Laboratory Course (SCI103-1404A-04) - Lab Report Example d 3 appear to be more acidic due to the fact that they are located on the downwind direction from the lake described as 1 which is surrounded by an industrial and settlement area. Carbon (iv) oxide and sulphur (iv) oxide are emissions associated with industrialization and are carried downwind by the wind and fall end up falling as acid rain. Lake 2 is found to suffer most from acidity as it is said to have a higher elevation as compared to Lake 3. Acidity falls in the form of either snow, rain or fog. The pH scale usually has a range running from 0-14. A pH value that is equal to 7 is said to be neutral. A pH value that is less than 7 is said to be acidic in nature and a pH that is greater than 7 is said to be basic. The PH scale is normally used to measure the concentration of hydrogen ions that is present in a solution. A low pH usually represents solutions that have a high concentration of hydrogen ion while high PH usually represents solutions with low concentration of hydrogen ions. Acids on a PH scale are substances that when added to water increases the concentration of hydrogen ions thus lowering the PH. A base on the other hand usually lowers the concentration of hydrogen ions thus raising the PH. There are other substances called buffers that enable solutions to resist changes in

Organizational Forms Essay Example for Free

Organizational Forms Essay There are several types of organizational forms that a business can choose from. Each form presents pros and cons that may or may not be suitable for a particular business. This report will review characteristics such as: liability, income taxes, longevity or continuity, control, profit retention, location, convenience and burden for each business form and how they differentiate from the different types of organization forms. Sole proprietorship A sole proprietorship is the most common business form. A business is a sole proprietorship if it is not incorporated, meaning that a separate legal entity is not created for it. An advantage of forming a sole proprietorship is that it is the easiest and least expensive business form. a.Liability: A sole proprietorship does not excuse the owner from personal liability. If the business fails, the owner is responsible to the creditors and may lose personal assets. b.Income Taxes: The profits and losses of the business go through the owners’ personal tax return. This can positively or negatively affect the owner depending on what the profit and losses of the business are and what other sources of income the owner may have. c.Longevity or continuity: If the owner dies the company cannot continue on. If the owner decides to leave the company, then the company will also cease to exist. d.Control: In a sole proprietorship the owner has full control of the business. e.Profit retention: The owner receives all profits in a sole proprietorship. f.Location: When a business is a sole proprietorship the owner can move the business to any location. The only fee may be if changing states or county and the business is operating under a trade name, then the owner will have to pay the relatively small fee to operate as a DBA (â€Å"Doing Business As†). g.Convenience or burden: There are not any extra burdens when operating as a sole proprietorship. The owner does not have to meet any special reporting or regulatory requirements. There are not any special tax requirements or restrictions. The business profit and losses are filed with the owner’s regular tax return. General partnership A general partnership is between two or more owners of a business that is not incorporated. a.Liability: Each partner is held personally liable for the debts of the business regard less of fault. b.Income Taxes: Taxes are reported on each partner’s personal income tax return, so any profits made by the company are treated separately from the individuals’ income, but included. c.Longevity or continuity of the organization: A general partnership lacks continuity. If a partner leaves and his or her shares cannot be bought by the remaining partner, then the business must close. If a partner dies, their heir can be paid for the value of their share of partnership, but cannot continue with business. d.Control: In a partnership control is equal between all the partners. This can be difficult when a company has many partners or partners that don’t know each other. If a change is made without consulting with the other partners that can cause friction between the partners, so it may be best to include all partners in all decisions. e.Profit Retention: Profit is distributed equally between all partners and so is any loss. f.Location: A general partnership is fairly easy to setup and move. There are not any special forms that need to be filed with the state or county to form a general partnership. There only has to be at least two people to make up the partnership. g.Convenience or burden: Since there are not any special filings that need to be done for a general partnership, it is very convenient. Limited Partnership A limited partnership is partnership that does not hold the partners personally liable for the business debts. a.Liability: Limited partners are not held personally liable for the business debts. b.Income Taxes: All profits and losses are passed through each partners’ individual income tax return. The company does not pay taxes. c.Longevity or Continuity: Limited partners can freely enter and leave the company. The company can continue if a limited partner leaves. d.Control: In a limited partnership there are limited partners and general partners. The general partners manage the partnership. e.Profit Retention: Profits are distributed to the partners based on their contribution and pass through to the partners, who in turn report the profits on their individual tax return and pay taxes at their individual rate. f.Location: When a LLP is formed or if it moves, then it must comply with state filing requirements. A LLP must file a Certificate of Limited Partnership with the appropriate state agency. g.Convenience or burden: A LLP can be convenient because it attract capital easily, it offers limited liability to partners, easy transferability of partnership, and pass-through taxation. C-corporation A C- corporation or a â€Å"privately held corporation† is a company whose stock is not publicly traded. a.Liability: A business owner is not personally liable for the company debts and is protected from lawsuits and judgments against the business. b.Income Taxes: C-corporations are double taxed. The IRS taxes the company profits and tax any dividends paid to shareholders. c.Longevity or Continuity: Even if the owner leaves or dies, the C-corporation being a separate entity can continue to go on. d.Control: Management is shared between the shareholders. e.Profit Retention: Profits are usually kept within the company and not distributed to shareholders. f.Location: A C-corporation must follow state filing requirements in each state that it wishes to setup in. This can be very costly. g.Convenience or burden: An advantage of a C-Corporation is that it provides the best protection for the owner against the company debts. A disadvantage is that it can be costly to establish. S-corporation S-corporations are a separate entity from the owner. It offers the owner limited liability, but the tax structure benefit of a partnership. a.Liability: The owner an S-corporation is not held personally liable for any debts or judgments incurred by the company. b.Income Taxes: In an S-corporation, the profits and losses of the company are passed through to the owners and shareholders and reported on their personal income tax returns and taxed at their individual rates. The company itself is not taxed. c.Longevity or continuity: Like a C-corporation an S-corporation can continue on, if the owner leaves or dies. d.Control: A board of directors manages the company through officers. e.Profit Retention: Generally in an S-corporation the profits are passed on to the shareholders. f.Location: An S-corporation must follow state filing requirements in any state that it wishes to setup in. g.Convenience or burden: An S-corporation can be convenient, because it provides the owner and shareholders protection from company debt and they save on paying taxes on profit, but it can be costly in setting up. Limited Liability Company A Limited Liability Company is similar to an S-corporation in that it offers the limited liability of a corporation, but the tax structure benefit of a partnership. a.Liability: Owners and shareholders are protected from personal liability for the business debts and judgments. b.Income Taxes: Profits and losses are passed through to the shareholders and filed on their individual income tax returns. c.Longevity and continuity: An LLC can continue if a member leaves, but the LLC must pay the member the value of their interest. d.Control: An LLC is managed by its’ members. e.Profit Retention: Profits are passed on to the members. f.Location: A LLC must follow state filing requirements for any state it wishes to setup in. g.Convenience or burden: LLC offer a very flexible structure. It also has no limitations on the number and kind of owners. It can be very expensive to form and because it is so new, it can be more complex. Bibliography Book: Beatty, J. Samuelson, S. (2007). Business Law and the Legal Environment: Standard Edition, 4e. Mason, OH: Rob Dewey Web site: Perez, W. (2009). Protect Your Business Profits by Incorporating. About.com. Retrieved March 20, 2009, from http://taxes.about.com/od/taxplanning/a/incorporating.htm Corey Pierce, J. (2002-2004). Business Startup: Where to Begin How to Grow. Businessfinance.com. Retrieved March 22, 2009, from http://www.businessfinance.com/books/StartABusiness/StartABusinessWorkbookTOC.htm PART B interoffice memorandum to:Owner subject: Business organization date:8/10/2013 There are many different types of business forms. After reviewing them all, I have come to the conclusion that an S corporation will be the most beneficial to you company. An S-corporation is a separate legal entity and protects the owner and shareholders from personal liability and offers benefits with its tax structure. This memo will address issues that are important to you and the advantages provided to you by forming an S-corporation. You expressed concern regarding your personal liability and whether or not if the company was to be sued- you did not want to possibly lose all of your personal assets. With an S-corporation you are protected from losing your personal assets if a company is sued for negligence by an employee or subcontractor. If the company were to default on debts, your personal assets are protected from creditors. Funding will also be fairly easy to obtain with an S-corporation. With an S-corporation, you will be able to sell stock in the company to increase capital assets to help with you expanding. You will be able to sell as much or as little of your companies’ stock as you wish, once a stock value is determined. An advantage to selling you company’s stock beside the increase in capital is that you are also able to retain control of the company when issuing stock. The profit that your company earns will be distributed to the shareholders, but with an S-corporation, shareholders are only allocated the profit and losses equal to the amount of their investment. The profits and losses are passed through to each shareholder and filed on their individual income tax returns. The company itself is not taxed. Also, with an S-corporation, if you were to pass away, the company would have continuity. The company would not have to dissolve and you. The stock that you own in the company can be transferred to an heir or transferred by the sale of all or a portion of the stock. Based on these findings, I recommend you to form an S-corporation for your company.

Images of Women in European Art

Images of Women in European Art John Berger is a critic of art, a novelist and a writer. He is also a painter. Berger is known for his book, The G which has won may awards. Berger is also known for his feature an art stick on Ways of seeing. He was born in England in 1926. He attended schools in England and then joined the army. His critic tradition stemmed while teaching drawing in London schools. After dropping from the army he avoided criticizing the Soviet Union but eventually his views of the same union became more acute. It is also beneficial to know that, in 1962, Berger drove himself out of Britain to a self imposed exile. The reason he exiled himself from Britain was because he had considered days in this country distasteful. The article Images of women in European Art is part of Bergers book Ways of Seeing. In this book, Berger has made the reader see art in a different dimension. He argues that the view of the world is not similar with the way it actually is. He uses pictures and not words in first chapters to try to make readers see themselves in a different dimension. An image of Women in European Art has different fallacies that portray the way he sees women in society. He argues in this article that women are sensuous objects that are there to arouse the male audience. He argues that there is a variance in being naked and being nude. Being naked is to be oneself but being nude is to be seen naked by other people. Berger asserts that women are inactive objects that are always available. The article is, therefore, criticized in several ways because of its portrayal of women in the European art. In this article, John Berger reconstructs the way of seeing and attends to perspective and conventions for visual dialogue based on the peoples collective and personal belief constructs. He analyzes the origin of art and the way in which people look at art which he specifies are affected by a chain of learnt assumptions about truth, genius and civilization form. He deals with geometric perspective; the setting of a vanishing point in paintings and the way in which man was induced to believe, he was the center of the uniqueness in the world as the spectator. His discussion of perspective and mans position, as a sole viewer with universal seeing power, informs his discussion of the inherent gender divisions initiated in early works of art. Not only was the viewers perspective god-like and all knowing, but it was overwhelmingly male. More specifically he demonstrates this point i n reference to European art. In the form, of European art, the spectator-owners and painters were always men and these men always saw women as objects. This unequal relationship is so deeply rooted in culture that it still shapes the consciousness of many women. Women in the society always see themselves in the manner in which men see them. They also treat themselves the way men treat them. They explore their own femininity. This is the chief legacy that he points out in this article. It also shapes the way in which the artists view women. Berger was a painter and, therefore, most of his opinions stemmed from his paintings. He clearly distinguished himself as a painter. The paintings of nude women hanged on museum walls were considered as some form of immoral act. They were seen as images of sex. They were considered as images that were there to be used and violated. The male nude forms of male paintings in museums had a different perspective according to Berger. He argued that in the past nude male paintings were seen as a way in which the imitated Christians messiah. They were seen as striving to be like Jesus. In todays paintings, male nudity is seen as not a way of immoral act but as a form of strength. They are considered to be exuding some form of virility. In these present days women, pictures that are nude are seen as a phonographic. These present opinions stem from the past portrayal of women. The question is, is there a difference in a nude man and a nude woman. They are both nude. Why is the woman portrayed in a negative form then? From the deep discussions of the past to the analysis of the present in the use of publicity images, Bergers ideas about the social and beauty assumptions that inform the way we see are fundamental to understanding the image saturated environment and media consumed lifestyle. From art history, and the basics about the changing nature of perspective to spectator viewing and notions of intimacy revealed in European nudes and modern publicity images, promoting lifestyle and brand identities, Ways of Seeing is complete in its dissection of the complexities of the visual culture and comprehensive in its exploration of our reality. Berger has played a role in modern female thinking by exploring how women are portrayed in classical painting and advertising. He takes on the subject so straightforwardly, taking into question the entirety of the womens classical images. Bergers conclusion and that of his interviewees are that the nude womens paintings hanging in the best European museums is nothing more than pornography. The women in those paintings are nothing but objects that can be consumed or violated. He so forcefully speaks against this part of the western canon. However, Berger is not without faults. His appeal of oil paintings portrays them as the highest of visual forms. This may not be the case. In history, photography is somewhat fuzzy, but according to Berger, photography, as a work of art, was finding its way into the finest galleries and museums in the world. Photography is now in the same class with other visual forms of art as almost equal. Bergers reliance on his own arguments and opinions, too, br ings problems. In almost half of his arguments, he has not had a single female critic discussing the subject. Berger proficiently weaves the visual with discussions on the subject of the visual in clear-cut and jargon less language. He clearly presents his views making cautious observations about the visual without looking into art school discussion-style solipsism, ambiguity, tautology, or prevarication. Berger also argues that judging women as beautiful is a way of an artists perspective. In Paris, a woman is judged by how beautiful she looks. Men are the ones who view and judge women as whether they are beautiful or not. This has been incorporated with judgment. A present is awarded to a woman who is tremendously beautiful. This judgment has given birth to what is normally considered like a beauty contest. Those women who are considered to be beautiful, gets the price, and those who are not, do not get any reward. This is how men have set standards for women to use in judging themselves. Does this mean that only women who are considered beautiful by men always win? Is it possible that there are other ways of judging women? Why is it that men are never evaluated in terms of their beauty? Women can also be evaluated a variety of other abilities and not how beautiful they are. There are women writers, painters who have excelled in this field and have won themselves prices (Berger, 197 2). The prizes to be won in beauty contests are owned by the judge. These judges are, in most cases, men. This means that women are available to them. It is also to say that these nude pictures have been placed to satisfy male urge and their desire to possess. Berger argues that, most of the nude paintings in museums have been hung to satisfy the sexuality of a man looking at the picture. Does it mean, then, that nude paintings are hung to satisfy the male sexuality only? Berger also argues that the womans sexuality should be minimized so that the male audience has control of passion being exuded. He further says that women are there to fuel and feed the males appetite. Who will feed the womans appetite if it is only the males that has to be fed? It is hypocrisy that men paint nude pictures of women because they enjoy looking at them and then shove picture to the woman to look at her shame. This is condemning the woman whose picture he had painted to amuse himself. While men look at women, women also look at themselves the way men are looking at them thus making a double audience for themselves. They, therefore, look at themselves as intensely conscious of how they are presented and how they look in the male eyes. He says that a woman who looks at herself is considered as a narcissist while a man who looks at whatever he likes is considered an art connoisseur. Berger argues that only a person can turn someone into being nude. This is taken a step further when Berger points out that the fan owner of a painting becomes the spectator owner of a representation of a woman; therefore, the spectator is depicted as the male and the nude image as the woman who is intended to flatter the man. Male spectators are applied in two ways in the following example that represents a picture: the exchange between Gerty and Bloom and the mention in the painting which was painted in the twentieth century. In Making a spectacle of Herself, Gerty MacDowell in the painting, Katherine Mullin Joyces; suggestive and arousal Gerty are compared to modest and sexually pure Flint of Cummins. She is seen like she is conscious of her beauty and her power to provoke the mans attention, but, Flint is totally unconscious of her beauty. This device is used most of the times to pass on a message to young ones. The prude and modest Flint serves as the role model for youthful Irish women. Mullin states that her reward for her diffidence is her u ltimate marriage to her childhood darling. On the other hand, the sexually open and provoking Gerty is left at the end not married. Why is it, then, that men paint pictures of nude women and later on condemns them? In this example, a naked woman was not married later. It is true even to date that those women who are portrayed as naked in the websites or televisions are rarely married. This is because men believe that they have exposed their nudity in a truly sinful way. Why then did they paint these pictures if they were not destroying the moral reputation of women? Bergers discussions of nakedness are taken further when he asserts that, in western Christian art, nakedness of male is a symbol of a struggle to be more like Christ, while that of female symbolizes lust and sin. The male nudity is, therefore, closer to perfection than that of female. The discussions by Miles, about Adam and Eve, are based on this argument, emphasizing that Eves believed guilt in the fall of man and her creation from the body of Adam have been conventionally treated as the reasons of Eves weakness to Adam. If Eve is a representation of every woman, her imperfections speak to the common limitation of women and their shared sinfulness. Based on Bergers Miles views, the treatment of all women by Christianity as potential witches and the credence of their expected vulnerability to evil are seen as unfairness paid to the depiction of women. There is, therefore, a great reason for the need of a new form of feminist art. Representation of women according to Berger has fallen victim to two systems a) The use of their bodies to provoke the male gaze and the ultimate objectification of women b) The aversive and negative treatment in western Christianity. The two systems are crucial factors that have contributed to the agenda approach used in art, literature, and on screens major types used in gender depiction, which was created by men for themselves. When these are examined, the hidden agenda in representation is exposed, and it sparks one of the most castigatory actions to sexual category politics: women discontinue watching the men in suits and embark on their own representation. In the Judgment of Paris, a story presumably originated by men, starts by displaying the, vanity of female: a dispute of three goddesses over their individual beauty triggers the meeting with Paris, the inducement and the consequences. Then their characters are with vindictiveness and conceit fleshed out, so there is no way that a safe decision can be made by Paris, let alone one that is just. The goddesses are blamed for all of it. Yet this story gives possibilities for the artist (who is not apprehensive with blame) to scrutinize the relationships between power and sexuality. Supposedly, as Berger suggests, Paris and other male viewers have the authority of judgment over the female beauty, but inside the world of the story, the real authority is with the goddesses. In the after effects the argument at Troy was about goddesses who were always responsible for the defeats and victories of men, by their unswerving divine intervention. The goddesss divinity has been artistically represented in various ways. Cranach decided to make their figures bright, but also weak and wife like. They are then infused with vigor by Reuben, but they are on display clearly, for us, as well as for Paris. The figures for Raphael are extremely powerful. They are nude; a world that is naked and filled with parity, but none of the representations undoubtedly represents the power of the power of goddesses over Paris to the level that is achieved by Watteau. The iconographic essentials are in this picture just as they are in Cranach and Raphael. Paris is shown sitting on the lower part of the picture before the key form of Aphrodite. Athena is on the right, and she is already dressed. Hera is retreating at the top of the picture and is followed by Peacock, having said all these. The picture is quite contrary in its components from any that had gone before this because it is representing a valuable genius in this painting; the power of Paris is utterly destroyed. Paris almost cowers, and the way she puts her hands humbly over her head is not a gesture of a judge who is conferring an accolade but that of a supplicant making a submission. Athena and Hera see this too with Hera conceding already and Athena appearing to be shielding herself from the power of the winning goddess. The situation is more intricate that this, for the power that Aphrodite has is openly sexual. All attention is on her as she disrobes (except for Hermes turned away, of course). However, all that can be observed by the spectators in the representation is her lower half. Cupid makes sure that Paris gets a clear view of the genitals of Aphrodites, and that, it seems that it is enough to secure h er victory. Berger considers nudity as a process and not an act. The question is what process? A European humanism, which tried to view nakedness in terms of individuality, argued that nudity should be arrived at by piecing different parts of the body. The reason for this argument is that painting pictures of nude women is a personal interest. There are parts, that he likes most, and, therefore, will want those parts painted for him. Conclusion Bergers representation of these facts about women; can be generalized as fallacies that try to define nudity of women. It is not fair that Berger has these opinions on women. The nude presentation of women poses several discussions on whether women are quite sensual objects that are just there for the amusement of men. The techniques, which Berger has used, are not a fair representation of women. Contrary to Bergers believes, women are not passive in the society and are not sexual symbols. The oil paintings of naked people of whether male or female constitute nudity and should be viewed in the same way as nudity in women is viewed.

symbolaw Symbols and Symbolism - Clothing as a Symbol in The Awakening

Use of Clothing as a Symbol in The Awakening    In the novel, The Awakening, Kate Chopin takes Edna Pontellier on a journey of self-discovery. In doing this, she uses many symbols to show the relationship between Edna and the world. Clothing, or rather, the lack thereof, displays this relationship well. As Edna progresses throughout the novel, she discards more and more layers of the confining à ¬clothingà ® that surrounds her body and soul. By taking off her clothing, one piece at a time, she disobeys the rules that society has set for her, and in doing this, she exerts her independence. In this summer voyage, Edna becomes a free woman.    In the Victorian society that Edna lives in, the proper attire for women requires them to wear very confining clothing. This clothing symbolizes the constraints on the social behavior of women in this age. It restricts Edna's body and impedes her freedom to move. At the beginning of the novel, fully dressed Edna wears all the proper clothing. However, when Edna and Adele walk together to the beach, Edna wears considerably less clothing than that of her companion. Adele wears a veil, gloves, and ruffles to protect her body. Edna wears a thinner, simple dress and removes her collar and unbuttons her dress at the throat once at the beach. She chooses not to cover herself as harshly as Adele. Adele portrays the picture of a perfect Victorian woman through her manner of dress. Edna's decision to free herself more than Adele symbolizes her growing rejection of Victorian society rules.    Edna becomes distraught when she discovers her friend, Robert, is leaving. She goes home and sheds her clothes for a more comfortable wrap. She casts off more layers of conventio... ...bsp; As a final profession of her freedom, Edna discards her last layer of clothing until she stands naked on the beach. She swims out into the ocean and drowns there. Her final act of independence required her to end her life. She shed the final constriction on her life when she stripped herself alone on the beach. She frees herself from social conventionalism and at last opens herself up to do something totally for her own reasons and rules.    Throughout the novel, as Edna sheds herself of the clothing and possessions that surround her, she becomes more liberated, free, her own woman. The clothing represents the society that confines her and the independence that stripping the clothing gives her enlightens her soul. Kate Chopin uses clothing as a way of conveying the social injustice imposed upon women in the Victorian age in which they were trapped.

References to the Moon in Paul Austers Moon Palace

References to the moon in Paul Austers Moon Palace * Frequently dealing with the moon * Already at the beginning the moon is mentioned with the first Landing on the moon * page 7 line 1: * â€Å"It was the summer that men first walked on the moon. â€Å" Introduction of the leitmotif; outlines the time in which the story approximately takes place * page 18/ 19: * â€Å"Moonlight Moodsâ€Å";. â€Å"Moon Menâ€Å" * page 38 line 21- 25: * â€Å"†¦ Radiant Diana, I thought†¦ â€Å" Diana is the Roman god of the moon. The male counterpart is Sol(? -omon) who is the god of the sun. * page 39 line 51- 52: â€Å"Perhaps the word moon had changed for me after I saw men wandering about its surface. â€Å" Marco learns that the moon is reachable and so is also his aim (to find his identity). * page 77 line 50 – 53: * â€Å"†¦ they (Kitty`s visits) were natural events, and they carried the same force and inevitability as the weather, the motions of the planets, or the light that came filtering through the window at three o`clock every afternoon †¦ † This means that Kitty`s visits are regularly because the circulation of the planets always happens in the same succession. page 85 line 48 – 50: * † †¦ the point was to accept things as they were, to drift along with the flow of the universe †¦ † This passage is linked to Marco`s life in the parc when he didn`t make any effort to reach something. He only wanted to keep on living just as the planets are rotating without being influenced by any other subject than nature. * page 86 line 29 – 31: * † †¦ within the next ten days or so, I believe I put on eighteen or twenty pounds, and by the end of the month I was beginning to resemble the person I had once been †¦ Marco`s siuation is compared with the moon: After a certain time of change the moon turns into his initial condition. * page 100 line 32- 33: * â€Å"The sun is the past, th e earth is the present, the moon is the future. â€Å" This is a link to Marco`s future. After 9 months when he reads Nicola Tesla`s autobiography he finds the same sentence. * page 139 line 50- 54: * Marco is looking at a picture showing the moon but he isn`t able to recognize the real meaning of the painting immediately. Marco`s life is compared with this. * page 155 line 58- 60: The moon is a sign giving orientation towards Marco`s life. * page 252 line 30- 32: * Sol puts the origins of the Indians having saved John Kepler from death to the moon. * page 255 line 56- 57: * The moon is a symbol of darkness and lunacy but it also reflects a new beginning. The earth around Utah resembles the surface of the moon. * page 302 line 11- 14: * Marco`s real life starts when he is looking at the moon. Now, he has succeeded his quest for identity so he can re- enact how important it is to have a point of orientation in your life. Once Thomas Effing has tried to teach Marco this. Moon Palace: * He lives as homeless person in the central park his rescue through meeting Kitty Wu Moon as a symbol for hope and change * Restaurant Moon Palace a Chinese restaurant; Moon palace as the embodiment of the misconception that Columbus thought America was China * There are three stories in the book and each one is finally the same each generation repeats the same mistakes of the previous generation * Moon Landing at the very beginning: * Marco doesn’t share the enthusiasm of the most American people including the president p5/1 * Apollo project.Marco is critical of the M. L. because it stands for man’s Hybris to break into Gods Sphere * Marco talks about Moon Landings in Literature when he first meets Kitty p50/16 * Moon: * Goddess of love and lunacy p43/5 * Dark image * But also: a kind of new frontier (Columbus-the West-the moon) * Landscape of the moon is similar to the one of the American West p45/1 * moon is a lifeless stone * loneliness just like in the west * Mo on Palace * Esp. The neon sign of a Chinese Restaurant Marco sees from his apartment (once really existed) p. 5/11 * A painting called â€Å"Moonlight† by Ralph Blakelock p162/20 * The moon is above a peaceful scene (Indians/Nature/Frontier) * Associated with harmony between man and nature * Moon stands for constant change which determines Marcos life and future * (see the end of the novel, when Marco stares at the moon * compare Effings view (p182) the moon offers you a direction in Life/Orientation * Solomon Barber & the moon: * In Kepler’s Blood: the people there were born on the moon * Barbers bald head/his face reminds at the moon

Digital Marketing Mix - Google Essay

Digital Marketing Mix - Google Essay Free Online Research Papers Introduction The term marketing mix became popularized after Neil H. Borden published his 1964 article, The Concept of the Marketing Mix. Borden began using the term in his teaching in the late 1940s after James Culliton had described the marketing manager as a mixer of ingredients. E. Jerome McCarthy later grouped these ingredients into the four categories that today are known as the 4 Ps of marketing. Marketing decisions generally fall into the following four controllable categories: Product, Price, Place (distribution) and Promotion. These four Ps are the parameters that the marketing manager can control, subject to the internal and external constraints of the marketing environment. The goal is to make decisions that center the four Ps on the customers in the target market in order to create perceived value and generate a positive response. Broadly defined, optimizing the marketing mix is the primary responsibility of marketing. By offering the product with the right combination of the four Ps marketers can improve their results and marketing effectiveness. Making small changes in the marketing mix is typically considered to be a tactical change. Making large changes in any of the four Ps can be considered strategic. For example, a large change in the price, say from $19.00 to $39.00 would be considered a strategic change in the position of the product. However, a change of $131 to $130.99 would be considered a tactical change, potentially related to a promotional offer. The term Marketing Mix however, does not imply that the 4P elements represent options. They are not trade-offs but are fundamental marketing issues that always need to be addressed. They are the fundamental actions that marketing requires whether determined explicitly or by default. Googles Marketing Mix Google was founded by two Stanford University students, at their dorm room, in 1995. Google has become the world’s most popular search engine since then and can attribute its success to an innovative marketing plan. The culture of Google is similar to many of the dotcoms of the 90’s. Most employee workstations are surrounded by leisure activities such as rollerblading, coffee lounges and an array of toys, such as scooters and rubber balls, strewn throughout the building. The culture was built to suit the habits of a generation of computer nerds who were tired of sitting in cubicles. Google is unique in where the employees really had helped develop a tool that was needed by everyone who had an internet connection. It found a good market niche and followed the path of innovation to market itself as the strong company that everyone knows today. Google’s marketing plan can be broken down into the four P’s of marketing; product, price, promotion and place. Google has taken into consideration each one of these areas of marketing and used them as an advantage over their competitors. Product Google offers services as a form of it product to its customers. The products they offer falls into industrial products; Google’s’ business products offer services to their customers such as advertising and providing their search technology to solve companies’ search problems within their intranet. Also, they also sell tangible items along with its service or hybrid offers and also sell â€Å"pure† products. Google categorizes their products into three classes: Advertising solutions, Business Solutions, and the Google Store. In their Advertising solutions, they offer Google’s AdWords. Google offers text-based ads that are precise to the search on the site of the user and the customers pay Google every time internet search users click on their site. They help the customers to set up their site as the volume of visitors to the customer site’s increases. Price Google’s price for AdWords is set on the amount of advertisement per day it provides its consumers. In Google’s case the list price is at five cents per day, however, it can go as high as $50.00 per day. The price difference will depend on the amount of advertisement per day that the consumers are willing to pay and the amount of times individuals click to see the ads and how high these ads rank on a search page. Discounts are another element of price setting. The three types of discounts are quantity, trade, and cash. Quantity discounts are offered to consumers for buying in bulks or in large quantities. Google at the moment is not providing its customers with discounts nor allowances in its Google AdWords program Last but not least, the credit terms required by an organization to finalize the product price. Google’s structure tightly relates payment periods with credit terms, yet each organizations credit terms vary depending on the type of industry. As mentioned earlier, Google provides a monthly credit limit for those customers with the good financial record. The credit limit starts at $50.00 a month and it can increase to more than $500.00 a month. Promotion Google relies greatly on word of mouth to develop and expand their innovative brand. The more credible a brand is, the more widely its reputation will spread. Google, like Kleenex and Xerox, has become so pervasive that the brand name is used as an ordinary word. Google’s convenient service and precise search results have made it one of the world’s best-known brands and search engines almost completely through word of mouth from satisfied users. Google’s outstanding results it has compelled its dedicated users to inform everyone else about their remarkable search engine. Google’s growth is proof of the power of viral marketing, without the need for massive advertising budgets. With viral marketing, customers become the company’s advertisers by telling their friends who in turn pass on the news to their friends until it gets out of hand and word of mouth results. Google is definitely a successful word of mouth and a word of mouth circulates based on the quality of the product. Their best reference is a friend and with enough friends, they will create a buzz and significant exposure by word of mouth, the ultimate branding technique. Word of mouth centered on quality, not publicizing, prevails in the new business environment. Place Google’s place is the internet. When it comes to Google and trying to target their consumers, the people on the Internet, no one does it better. Google is one of about four search engines that have significant results. Google and Alltheweb do the best crawling. Google has been selling out only recently, and still shows some pure search residue from its early roots. Just as Microsoft was late to recognize the importance of the Internet, they are once again unprepared to take on Yahoo and Google. In 2003 Microsoft began experimenting with their own crawler at a very low level. Good search engines need many months of practice before they can crawl the web effectively, and order the results so that searchers perceive them to be relevant. Conclusion The thing that Google does so much better than the other search engines is they bring up the closest matching websites and are not biasing the search with any paid advertisements. They must continue to separate the paid search results with the organic search results. Lastly, Google should continue to be innovative and try new things. They are constantly using technology and bright minds to come up with useful tools for everyday use. They also have a wide variety of services available to businesses that most overlook. To keep up with technology and push its boundaries in the web world, Google hires the best of the best. Many people say they can’t remember what life was like without Google and with its continued innovation, there will be many more people added to that list. References As retrieved on January 12, 2009 netmba.com/marketing/mix/ As retrieved on January 12, 2009 quickmba.com/marketing/mix/ As retrieved on January 12, 2009 http://en.wikipedia.org/wiki/Marketing_mix As retrieved on January 12, 2009 http://articles.castelarhost.com/google_four_ps_marketing_mix_conclusion.htm Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 6th ed. New Jersey: Prentice Hall, 2003. Elgin, Ben. â€Å"Google:Beyond the Hype.† BusinessWeek 3 May 2004: 82-90. Louis E. Boone, and David L. Kurtz. Contemporary Marketing Plus. 8th ed. Florida: The Dryden Press, 1995. 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New Amer. Importance of Washington, Hamilton, and Jefferson. essays

New Amer. Importance of Washington, Hamilton, and Jefferson. essays After the American Revolutionary War had been one, the colonies were left alone and rather unorganized. By 1789, a constitutional government begins to take shape but the nation was still very new, and still unorganized. During the formation of this new nation, three figures played a key role to the formation of this new nation. The wise leadership of Washington was essential to the nation at this time because without a strong head, the rest of the nation wouldve surely fallen apart. With Washington at the head, he had to set about basically making the entire nation because at the time, there was nothing but a state of disarray. The organization of the government was no small task and congress quickly created departments of State and of the Treasury. Washington appointed Jefferson as Secretary of State and Hamilton as Secretary of the Treasury. Even though Washington played a key role in the formation of the skeleton of the nation, it was Hamilton and Jefferson who truly played in this era. These two politicians were constantly clashing, each with their own very different ideals of Americas new policies. Hamilton aim was to give the country a more efficient organization; whereas Jefferson aimed to give individual men a wider liberty. Basically Hamilton feared anarchy and thought in terms of order; Jeffers on feared tyranny and thought in terms of liberty. The still young United States needed both influences and the guidance of Washington to grow. To be able to say that one of the three people had more of an impact in the policies of the new nation would be like saying that one corner of a triangle is more important than the other three. Its impossible, because without the three of these figures; Hamilton on one end, Jefferson on the other, and Washing finding an equilibrium between the two, the country would simply not have formed the way it did. One of the first things Hamilton did was propose a bil...